LeadMax gives you control of the contacts you make at any exhibition, allowing you to respond to requests for information in an appropriate, efficient and timely manner.

With LeadMax, the time between meeting visitors and handling their enquiries is reduced from days or weeks to minutes. Furthermore, LeadMax ensures that the required information from each contact is recorded accurately before you have a chance to forget, ensuring that your sales teams have the information they need to turn contacts into clients.

Most organisations rely on technology to manage their customers' requirements. However, when it comes to lead management at exhibitions, the most common method still involves a stapler and a pad of paper.

With the onset of affordable portable computing and hand held devices with increased functionality and connectivity, there is no reason at all why lead management cannot be integrated with your wider CRM systems.

LeadMax has been developed to provide a simple, foolproof way to respond to your visitors' information needs, allowing you to offer the best possible customer service and to gain a better understanding of how exhibitions actually benefit your business.

LeadMax is a joint venture between Semafore Ltd and Soficus Ltd.

Semafore Ltd was established in January 2005 to look at opportunities in the exhibition and conference sector in the North East of England. The directors of Semafore Ltd have extensive experience of organising exhibitions throughout Europe and have also attended many events as exhibitors and visitors. As a result of this experience, as well as exposure to advances in mobile computing, Semafore Ltd set out to develop a unique mobile data management solution with specific reference to the exhibition world.

Soficus Ltd is Newcastle based software development house that have more than five years expertise in development and deployment of custom information systems. The company is specialised in software applications that process vast amounts of data over different hardware and software platforms. The company portfolio includes products like web applications, content management systems, content authoring and automation tools, system monitors and financial packages for PDA's.